Deputy Director Development and Communication

Missions

Position Description Summary:

The Deputy Director of Development and Communications oversees the coordination of marketing, communications, and admissions activities. Working closely with the Director of Development and Communications, he/she develops and implements strategies to attract and retain students. In addition, he/she manages various online and offline communication projects. His/her objective is to meet AUI's communication needs for different audiences and to ensure continued growth in enrolment by using his/her knowledge of the market, creativity, and strategic vision.

Main Responsibilities:

• Develop with the Director of Development and Communication and execute the institutional communication plan to engage various external stakeholders. This role requires solid experience in public relations management.
• In collaboration with the Director of Development and Communication, implement, measure, and enhance communication plans to support outreach initiatives with the aim of achieving business sector goals and ensuring the development of cross-functional marketing initiatives.
• Develop, coordinate, and execute the editorial calendar, content, and framework for annual marketing communications across all channels and media to establish an external message and brand image.
• Create and maintain communication materials to ensure messages are integrated into the movement's segment messaging. Created materials may include, but are not limited to, internal articles, success stories, case studies, press releases, student presentations, scripts, podcasts, market materials, etc.
• Ensure effective communication across multiple appropriate commercial media, in line with the overall communication strategy, to increase brand visibility.
• Research, identify, and select external marketing communication service providers, set quality and delivery objectives for outsourced activities, monitor ongoing progress, and resolve issues.
• Develop comprehensive promotional activities using events, fairs, online campaigns, print media, and other communication methods to promote products, systems, and services throughout their lifecycle.
• Define key objectives and quality indicators for marketing communication initiatives and review and assess the outcomes after activities.
• Develop and maintain digital content, strategy, and media structure representing the entire portfolio and value propositions in a consistent and high-quality manner to provide maximum support to the outreach team.